Thrilled to have been a guest on Highly Relevant with Jack Rico.
We spoke about my work in ESPN’s commitment to best serving Hispanic sports fans including the pioneering program Nacion ESPN on ESPN2.
Here’s the podcast begins lineup:
ESPN Executive Hugo Balta on “Latinizing” ESPN 7:36
– Peruvians in sports 9:24
– How he began working at ESPN 10:34
– Do ESPN executives give him pushback on Latino ideas 13:05
– How to make a bilingual sports show successful 15:25
– Feedback and criticisms on bilingual show Nación ESPN 22:26