ESPN’s Hugo Balta on Sports, Multicultural Content, and Storytelling to Effectively Reach the Latino Audience

“Hugo Balta, the senior director of multicultural content for ESPN, is a man with a deep passion for journalism. A dedicated advocate for advancing the welfare of the Latino community, Balta is also the most recent past president of the National Association of Hispanic Journalists (NAHJ). He’s been celebrated for his volunteer leadership, and he…